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Wilson Liu
Holds two master's degrees from the UK and has 10 years of study and work experience in the UK. Member of the Royal Association of MBAs (UK).
Professional Background & Key Achievements
Multinational Corporate Management
Served as Chief Representative in Greater China for UK-based OMEGA DATA CO. After returning to China, served as Overseas Marketing Director at a publicly listed company, forging deep strategic partnerships with international brands including Armani, CK, GAP, and Bestseller. Built a global resource network through years of close business collaboration with Denmark's wealthiest businessman.
Cross-Border E-commerce Expertise
Extensive end-to-end experience across independent cross-border e-commerce sites and Amazon operations, with a strong focus on targeted WOOT promotion strategies. Developed “Smart Dolphin Ads,” a dynamic Amazon CPC model based on years of big data analysis, helping partner sellers significantly reduce ACOS (Advertising Cost of Sale).
Current Role & Industry Impact
As Senior Partner and Project Director at Frual, Wilson focuses on serving Amazon's top sellers, delivering full-lifecycle growth solutions around product, traffic, advertising, and WOOT campaign cadence.
Strategy & Technology Leadership
Deeply involved in corporate strategy, leading Amazon advertising algorithm optimization and operational model development. Has helped Chinese sellers achieve breakthrough international brand expansion through the WOOT 2.0 advertising platform. As a core member of Frual 巧豚豚's senior management team, Wilson is closely engaged in strategic decision-making. His technical insight and leadership continue to drive the company’s innovation and growth in the Amazon ecosystem.
Frual 巧豚豚 Professional Team
Focused Expertise · Multi-Location Collaboration · Rapid Response · Direct to WOOT
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