In Amazon's Tools & Home Improvement category, traffic is concentrated and price competition is fierce. Products with medium-to-high unit prices often have low conversion rates due to high price barriers, making it more difficult to increase sales volume. The product in this case encountered similar problems after being restocked, so the seller tried to promote it through WOOT BD and internal BD to break through and move closer to the top of the category.

2025/07/11

Home Decor

Breaking Through Old Links | Clever Use of WOOT, Home Furnishings Daily Sales Increased Fourfold!

Product Category: Home Furnishings Seller Goal: Increase order volume and conversion rate Promotion Strategy: Amazon internal BD + three rounds of WOOT 14-day BD consecutive seconds WOOT Discount Rate: 20% Listing Data: Review 4.6 points, Ratings 900+ The customer hopes to break through the bottleneck of old links through a more systematic promotional rhythm, quickly increase sales, optimize keyword rankings, and reshape product vitality.

2025/04/30

Home Decor

Home furnishing case study

Product Category: Home Furnishings Activity Type: 7-day BD and 14-day BD Launch Type: Continuous BD for new products First Launch Time: 2022/11/28-2022/12/04 Second Launch Time: 2022/12/12-2022/12/20 Listing Price: $25.99 Woot Price: $19.99 Woot Discount Rate: 23% REVIEW: 29 RATING: 4.4 BSR: # 1,888 in Kitchen & Dining Remarks: The 14-day BD ended early after 8 days due to Woot inventory being sold out.

2023/07/26

Home Decor

Home Furnishings | Case Study: Improving Order Conversion Rate

Steady sales growth: Leveraging Woot's large user base and high traffic characteristics, by participating in 3 rounds of Woot Deal flash sales, the average daily sales volume increased from 50+ to 200+.

2023/07/26

Home Decor

Home Furnishings | Case Study: Ranking Improvement for Central Listings

Average daily sales increased from 30+ before the deal to 120+, Main category BSR ranking increased from 10,000+ before the deal to 4,000+, and subcategory ranking increased from 70+ to 19, significantly improving listing competitiveness.

2024/11/29

Home Decor

Home Improvement Tools | Case Study of Stable Keyword Ranking

Link without BD recommendation: This category has a relatively large market volume, and the seller's order volume before BD may not reach the flash sale recommendation threshold; at the same time, the seller's limited number of shop links (low shop GMV) may also be a factor restricting the link from obtaining flash sale recommendation eligibility.

2025/03/06

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Frual Systems 巧豚豚

Frual Systems Inc. (USA), together with its China team Frual 巧豚豚, provides end-to-end WOOT campaign services—trusted by 60,000+ Amazon sellers with over 30+ product categories.

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