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Home Furnishings | Case Study: Ranking Improvement for Central Listings
Publication Time:
2024-11-29
Author:
Frual 巧豚豚
Product Category:
Home Decor
Tips: The Frual 巧豚豚 team is committed to protecting customer privacy. Case cover images are for classification purposes only and are not related to the actual case content.
Case Summary
▲Product Category: Home Furnishings
▲Seller Goal: Mid-range listing, increase sales and conversion
▲Promotion Strategy: Three rounds of 14-day Woot BD consecutive seconds
▲Listing Price: $199.99
▲Woot Deal Price: $169.99
▲Woot Discount Rate: 15%
▲Reviews: 600+
▲Rating: 4.5
Results Summary
Significant increase in sales and BSR ranking
Daily sales increased from 30+ before the deal to 120+,
Main category BSR ranking increased from 10,000+ before the deal to 4000+, subcategory ranking increased from 70+ to 19, greatly improving listing competitiveness
Increased Visitor Traffic
Driven by the Woot BD event, combined with advertising, visitor traffic increased by 44.2% during the event
Advertising KPI Optimization
Improved conversion rate, gradually decreasing ACOS and CPC
After three rounds of Woot Deal activities, the conversion rate increased round by round, increasing by 20% compared to before the BD, CPC and ACO gradually decreased, reducing advertising costs while improving advertising efficiency
Data Presentation
Sales Comparison
▲ Sales Surge : Utilizing the high traffic and exposure opportunities of Woot Deal, product sales have increased rapidly
▲ Significant Increase : Daily sales increased from 30+ to 100+, showing a huge increase of 2.5 times
▲ Strengthened Market Performance : Significantly strengthened the product's market position and had a positive impact on its Amazon search ranking and Best Seller Ranking (BSR)
▲ Note: After the third Woot Deal, approaching Black Friday promotion, orders and conversions decreased
BSR Ranking Comparison
▲ Significant Ranking Improvement : By participating in the Woot Deal event, the product achieved significant improvements in Amazon's main and sub-category rankings, with the main category ranking increasing from 10,000+ to 4000, and the sub-category ranking increasing from 80+ to 19;
▲ Enhanced Market Competitiveness : The ranking improvement will directly bring more exposure opportunities and traffic, bringing continuous traffic growth to the product and further consolidating its market position
Core Keyword Ranking Comparison
▲ Keyword Ranking Improvement : During the event, the ranking of the product's core keywords in the search results improved significantly;
▲ Increased Competitive Advantage : The improved keyword ranking gave the product a greater competitive advantage, helping to increase organic traffic and sales
Traffic Changes Before and After the Event
▲ Significant Increase in Organic Traffic : By increasing sales and rankings through multiple BD events, organic traffic growth was effectively driven, proving the positive effects of the Woot Deal event.
Advertising KPI Comparison
▲ Improved Advertising Efficiency : During the Woot Deal, key advertising performance indicators improved significantly compared to before the BD: CR increased by 25% compared to the site, and CPC decreased by 19% compared to the site
Summary — Sales and Ranking Trend Chart During and After Woot BD
● After participating in the Woot BD event, product sales achieved a significant breakthrough and increase, and the link gradually entered a stable period;
● Utilizing the high authority and high traffic characteristics of the Woot platform, sellers can shorten the promotion process and effectively reduce advertising costs when promoting products;
● With the boost of the Woot BD event, sellers can accelerate the market penetration of their products, thereby accelerating the return on investment cycle.
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Frual Systems 巧豚豚
Frual Systems Inc. (USA), together with its China team Frual 巧豚豚, provides end-to-end WOOT campaign services—trusted by 60,000+ Amazon sellers with over 30+ product categories.
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