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After an Amazon listing goes out of stock, sellers often face multiple challenges: traffic drops sharply, keyword rankings decline, and advertising becomes inefficient. Regaining sales and organic traffic after restocking is even more difficult than launching a new product.

Today, we'll share a case study of an established toy product that used three consecutive WOOT BD promotions to gradually restore traffic and rankings after a period of being out of stock. Despite facing unfavorable conditions and intense competition, the seller steadily increased sales with well-timed WOOT BD activities.

I. Case Overview and Problem Breakdown

This product belongs to the Toy category and has some gift attributes. Before going out of stock, it was a steadily selling product listing. Upon restocking, it faced the following problems and challenges:

• Review Only 600 reviews, with a 4.4-star rating, below the category average (category average is over 2000 reviews);
• After restocking , traffic failed to recover quickly, and organic sales were extremely low;
• Listing Lack of interaction , obvious keyword stuffing;
• Core keyword rankings were difficult to break through, long-tail keywords were scattered, and category traffic was fragmented;
• Advertising performance was unstable, with low early clicks and weak conversions;

The seller determined that advertising alone wouldn't suffice and that higher-weight activities were needed to help the system re-evaluate the listing's value. Therefore, through the resource channels provided by WOOT's Chinese partner, Frual 巧豚豚, a three-round BD campaign strategy was launched.

II. Performance of the Three WOOT BD Campaigns

Round 1 (September 2024)

• Sales: Daily sales increased from 10+ to 30+, achieving approximately a 70% increase;

• Keywords: The number of indexed keywords increased from 231 to 791, and the ranking of the main keyword rose to 70th place;

• Traffic Structure: Primarily driven by advertising, with the proportion of organic traffic beginning to increase;

Advertising Performance: Both the ad click-through rate and conversion rate showed positive trends, initially driving traffic growth.

Round 2 (October 2024)

• Sales: Daily sales reached 50+, doubling from the first round;
• Keywords: Rankings fell slightly, fluctuating between 60th and 70th place, but indexing remained stable;
• Advertising Structure Optimization : Broad match had high impressions but poor conversions, so the seller began adjusting the advertising structure;

• Organic Sales: The proportion continued to increase, reducing dependence on advertising.

Round 3 (November 2024)

• Sales: Explosive breakthrough, daily sales exceeded 100 units;

BSR Ranking: Driven by the third round of activities, the product's overall ranking rapidly improved, showing a significant upward trend, and remained at a good level after the campaign, driving organic traffic growth;

• Keyword Performance : Indexing reached 1648, core keywords stabilized in the top ten, and system-recommended traffic increased significantly;

• Advertising Data : CTR reached 0.19%, CPC stabilized at $0.92, the proportion of advertising sales decreased, and organic sales increased significantly;

III. The Actual Role of WOOT in the Promotion

Throughout the promotion, WOOT was more than just a simple promotional tool; it served as an important means of helping the listing recover its performance and drive traffic growth. It played three main roles in this case:

1. Rapid Sales Recovery

Three consecutive campaigns helped the restocked listing regain a stable sales rhythm, solving the problem of "low sales and lack of system traffic."

2. Improved Keyword Performance

During the campaign, the number of indexed keywords and organic rankings steadily improved, helping the listing regain system recommendations and gradually placing core keywords on the first page.

3. Optimized Advertising Performance

Driven by the WOOT BD flash sale, the ad click-through rate and conversion rate increased significantly, organic traffic gradually increased, and advertising and organic sales created a positive feedback loop.

IV. WOOT's Optimal Usage Strategy Based on the Case Study

Based on this practical experience, here are some practical suggestions for similar sellers using WOOT promotions:

● Continuous Campaign Rhythm : It is recommended to run 2-3 consecutive campaigns to maintain stable sales growth and prevent competitors from taking advantage;

● Coordinated Advertising Structure : Focus on precise keyword advertising, reduce waste on broad match keywords, and ensure that advertising costs yield actual results;

● Accurate Timing : Schedule campaigns to coincide with peak seasons or major promotional events in the category to enhance the traffic and conversion effects of the campaign;

This case study shows that in the face of restocking challenges and poor advertising performance, by leveraging WOOT's promotional channels, sellers not only achieved increased sales but also regained system traffic and ranking support, creating a synergistic effect between organic and paid traffic.

If you are also facing restocking challenges, please feel free to private message 【Frual 巧豚豚】 for promotional strategies and resource integration solutions. We have helped multiple product categories achieve breakthroughs from low traffic to high exposure and high conversion.