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Case Summary

Seller Goal: Break through bottlenecks and achieve revitalization

▲Product Category: Pet Supplies

▲Promotion Strategy: Woot 14-day BD

▲Launch Time: 2024/02/29-2024/03/13

▲Listing Price: $49.99

▲Woot Deal Price: $20.99

▲Woot Discount Rate: 60%

▲Review: 4.6

▲Ratings: 91

Results Summary

1. Sales Growth and BSR Ranking Significantly Improved

Leveraging the high traffic and high authority of the Woot account to quickly increase sales and ranking, break through sales bottlenecks, and seize market opportunities

• Daily sales increased from 14 before the deal to 136
• Main category BSR ranking increased from 16,000+ before the deal to 2,100+, and subcategory ranking increased from 83rd to 13th, greatly improving listing competitiveness

2. Increased Visitor Traffic

Through advertising and simultaneous promotion of external resources, visitor traffic increased by 48.2% during the event  

3. Advertising KPI Optimization

Improved conversion rate, reduced ACOS and CPC

• CR increased by 29% compared to in-site advertising, ACOS decreased by 29.42% compared to in-site advertising, which is more conducive to improving keyword ranking;

Data Presentation

1. Sales Comparison

▲ Improve Search Ranking ： Leveraging the high traffic and high authority of the Woot Deal to improve product ranking in search results, further increasing organic traffic and sales;

▲ Increase Sales : Daily sales increased from 14 before the BD to 186, an increase of more than 10 times;

2.BSR Ranking Comparison

▲ Ranking Significantly Improved : By participating in the Woot Deal event, the product's main and sub-category rankings have significantly improved. The main category ranking increased from 16040 to 2195, and the sub-category ranking increased from 83 to 13;

▲ Enter Top BSR : The product successfully entered the top 20 of BSR, showing its increasingly strong competitiveness in the market;

▲ Current Subcategory Ranking 13th : After a series of optimization and promotion measures, the product's ranking in the subcategory has further improved to 13th place, indicating its outstanding performance in the segmented market

3. Core Keyword Ranking Trend

▲ Keyword Ranking Improvement : During the event, the product's core keywords saw a significant improvement in search result ranking;

▲ Increased Competitive Advantage : The improved keyword ranking has given the product a greater competitive advantage, helping to increase organic traffic and sales

4. Advertising KPI Comparison

▲ Improved Advertising Efficiency : Leveraging the high traffic and high authority of Woot, advertising KPIs have been significantly improved, with ACOS down 29.42% and CR up 38.29%;

▲ Reduce Advertising Costs : During the Woot Deal, increased sales and improved conversion rates helped improve the product's ranking in search results, driving an increase in organic traffic, thereby reducing the proportion of advertising orders, lowering CPC, and helping sellers achieve their goal of reducing advertising costs.

Seller Strategy Interpretation

WOOT Advertising Structure

SP-Manual

Clearly define goals, confirm main keywords, and ensure sufficient daily budget;
Precise matching, mainly used for "positioning", improving keyword ranking;

Phrase matching, expanding traffic, selecting well-performing secondary words and long-tail words in groups of 10;

Broad matching, "picking up bargains", expanding traffic entry points, and covering a wider range of customer groups

SP-Auto

Budget accounts for 15%-20% of the overall advertising budget, supplementing orders, and lowering the overall ACoS level

Auxiliary advertising (ASIN, Category)

As a supplement to orders, designed with a target ACOS of 28% (or lower)

If the product has a certain brand effect, you can cooperate with SB advertising during the Woot deal, achieving twice the result with half the effort