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Outdoor garden case study
Publication Time:
2023-07-26
Author:
Frual 巧豚豚
Product Category:
Garden
Tips: The Frual 巧豚豚 team is committed to protecting customer privacy. Case cover images are for classification purposes only and are not related to the actual case content.
I. Project Background
Product Category: Outdoor Garden
Activity Type: 7-day BD
Launch Time: 2022/11/28-2022/12/04
Listing Price: $36.99-$79.99
Woot Price: $24.99-$59.99
Woot Discount Rate: 32%-25%
REVIEW: 355
RATING: 4.2
BSR: # 5,925 in Patio, Lawn & Garden
II. Effect Analysis
2.1 Sales Comparison
▲ Sales increased during the WOOT BD period
▲ Compared to the week before the BD, daily sales increased by 50%
▲ Compared to the two weeks before the BD, daily sales increased by 20%
2.2 BSR Ranking Changes
▲ The main category BSR ranking increased from 8159 before the deal to 5925
▲ The subcategory ranking increased from 30 before the deal to 15
2.3 Core Keyword Ranking Trend
▲ Most keyword rankings improved during the campaign, and there is a stable upward trend after the campaign.
2.4 Keyword Inclusion Changes Before and After the Deal
▲ During the WOOT BD + advertising period, the number of Top 10 keywords increased from 94 to 122, an increase of 30%;
▲ The number of TOP 50 keywords increased from 544 to 654, an increase of 20%.
2.5 WOOT Advertising Performance
▲ Automatic advertising was set during the campaign.
▲ The two sets of automatic ads had basically the same bids and matching methods, but the ASINs advertised were different, resulting in different advertising performance.
▲ It is recommended to refer to the well-performing automatic ads and selected ASINs when setting ads for on-site advertising and future WOOT campaigns.
III. Data Research
▲ From 2022/11/27 to 2022/12/4, the product search volume increased from 87064 to 120767, an increase of 39% , indicating increased demand, which is conducive to product promotion;
▲ The promotion timing was appropriate, and the promotion effect was highly efficient.
IV. Suggestions and Summary
4.1 Summary of Campaign Effectiveness
▲ This product showed a significant increase in sales on WOOT BD, compared to the week before the BD, daily sales increased by 50%
▲ There was also a significant increase in the ranking of both major and minor categories. The main category BSR ranking increased from 8159 before the deal to 5925 , and the subcategory ranking increased from 30 to 15 , greatly enhancing the competitiveness of the listing.
▲ The number of TOP 10 and TOP 50 keywords increased significantly.
4.2 Subsequent Advertising Suggestions
▲ All ads during the campaign were automatic ads.
▲ The two sets of automatic ads had basically the same bids and matching methods, but the ASINs advertised were different, resulting in different advertising performance.
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Frual Systems 巧豚豚
Frual Systems Inc. (USA), together with its China team Frual 巧豚豚, provides end-to-end WOOT campaign services—trusted by 60,000+ Amazon sellers with over 30+ product categories.
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