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Electronic case study
Publication Time:
2023-07-26
Author:
Frual 巧豚豚
Product Category:
Electronics
Tips: The Frual 巧豚豚 team is committed to protecting customer privacy. Case cover images are for classification purposes only and are not related to the actual case content.
I. Project Background
Product Category: Electronics
Activity Type: 7-day BD
Launch Time: 2022/11/28-2022/12/04
Listing Price: $140.99
Woot Price: $37.99
Woot Discount Rate: 73%
REVIEW: 494
RATING: 4.7
BSR: # 424 in Portable Bluetooth Speakers
II. Effect Analysis
2.1 Sales Comparison
▲ Sales during the WOOT BD period showed a significant increase. Compared to the week before the BD, average daily sales increased by 84%
▲ Compared to the two weeks before the BD, daily sales increased by 118%
2.2 BSR Ranking Changes
▲ The main category BSR ranking increased from 50992 to 1117 The main category ranking has been significantly improved, and the activity effect is significant.
▲ Due to the sub-category ranking before the Deal 10650 to 213
2.3 Core Keyword Ranking Trend
▲ The ranking of some keywords has increased significantly during the activity period, from no ranking to a ranking. The ranking has improved significantly.
2.4 Keyword Inclusion Changes Before and After the Deal
▲ During the WOOT BD + advertising period, the total number of keywords increased from 344 to 910, an increase of 164% ；
▲ The number of Top 10 keywords did not increase, remaining at 0;
▲ The number of TOP 50 keywords increased from 1 to 43, an increase of 420% 。
2.5 WOOT Advertising Performance
▲ Automatic advertising was set during the activity period.
▲ The two sets of automatic ads have basically the same bids and matching methods, but the ASINs advertised are different, resulting in differences in advertising performance.
▲ It is recommended to refer to the well-performing automatic ads and selected ASINs when setting ads for on-site ads and future WOOT activities.
III. Data Research
▲ From 2022/11/28 to 2022/12/4, the product search volume increased from 475317 to 652513, an increase of 37% , indicating increased demand, which is conducive to product promotion;
▲ The promotion timing was appropriate, resulting in highly effective promotion.
IV. Suggestions and Summary
4.1 Summary of Activity Effects
▲ This product showed a significant increase in sales on WOOT BD. Compared to the week before the BD, average daily sales increased by 50%
▲ Both main and sub-category rankings have improved significantly. The main category BSR ranking increased from 50992 before the Deal to 1117 , and the sub-category ranking increased from 10650 to 213 , greatly enhancing the competitiveness of the listing.
▲ The overall keyword inclusion and the number of TOP 50 keywords have increased significantly.
4.2 Subsequent Advertising Suggestions
▲ Automatic ads generally perform better than on-site ads. It is recommended to refer to the WOOT ad bids and optimize the on-site automatic ads.
▲ It is recommended to prioritize keywords ranked at the bottom of the first page or the top of the second page for advertising, pushing these keywords to the top half of the first page to improve overall advertising performance.
▲ It is recommended to divide keywords into different campaigns according to search volume to avoid large-volume keywords consuming all the spend and small-volume keywords not getting exposure.
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Frual Systems 巧豚豚
Frual Systems Inc. (USA), together with its China team Frual 巧豚豚, provides end-to-end WOOT campaign services—trusted by 60,000+ Amazon sellers with over 30+ product categories.
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