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Case Studies
Toys
Discontinued product relaunch | Three rounds of WOOT BD drive sales recovery
This product belongs to the Toy category and has certain gift attributes. Before it was out of stock, the product link was steadily on sale. However, after being re-listed, it faces the following problems and challenges:
Reviews are only 600, with a rating of 4.4, below the mainstream level of the category (category average is over 2000);
After being back in stock, traffic has not recovered quickly, and organic orders are extremely low;
Listing interaction is insufficient, and keywords are obviously stacked;
It is difficult to break through the ranking of core keywords, long-tail keywords are scattered, and category traffic is relatively fragmented;
Advertising effects are unstable, with low clicks and weak conversion in the early stages.
2025/06/24
Toys
Toys Category | Case Study: 10x Sales Growth
Product Category: Toys
Promotion Strategy: 3 rounds of Woot, 14-day BD consecutive seconds
C1 Launch Time: 2024/2/9-2024/2/22
C2 Launch Time: 2024/3/1-2024/3/14
C3 Launch Time: 2024/3/22-2024/4/4
Listing Price: $46.99
Woot Deal Price: $39.99
Woot Discount Rate: 15%
Review: 4.5
2024/06/04