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Case Summary

▲Product Category: Home Furnishings

▲Seller Goal: Increase orders and conversion rates

▲Promotion Strategy: In-site BD + 3 rounds of 14-day consecutive Woot Deals

▲Woot Discount Rate: 20%

▲Review: 4.6 Ratings: 900+

Sales and BSR Changes Over Time

▲ Steady Sales Growth ：Leveraging Woot's large user base and high traffic, participating in 3 consecutive Woot Deals increased daily sales from 50+ to 200+ units.

▲ Significant Ranking Improvement ：With the help of the Woot platform, sales continued to climb, significantly improving rankings in both major and sub-categories, reaching the top 10 BSR and laying a solid foundation for future sales on Amazon.

Comparison of Advertising KPIs Across Periods

▲During the Woot Deal promotion, effective budget management and data analysis led to improved advertising KPI indicators, achieving the goal of increasing CR and reducing advertising costs.

Traffic Comparison Before and After the Event

▲By participating in the Woot Deal event, the link showed a significant increase in traffic during the event. Compared to before the event started, there was a significant increase in traffic, and organic traffic also increased (blue represents organic traffic).

Summary — Sales and Ranking Trend Chart During and After Woot BD

The three rounds of BD activities progressed in stages, each round building on the previous one to achieve new breakthroughs and improvements, gradually stabilizing the product listing.
Compared to the seller's previous single promotion model, this approach significantly shortened the product promotion process, reduced the seller's promotion costs, and accelerated the return on investment cycle

Keywords:

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Frual Systems 巧豚豚

Frual Systems Inc. (USA), together with its China team Frual 巧豚豚, provides end-to-end WOOT campaign services—trusted by 60,000+ Amazon sellers with over 30+ product categories.

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