My large box of 2000 assorted items, the cost is skyrocketing!
——Seller B

Don't panic! Europe station newly launched 『Amazon Recommended Packaging』 helps you save on shipping fees!

FBA warehousing experience has been optimized again! Cost reduction + speed increase, helping you achieve everything in one step!

Amazon Europe station has launched a new "Amazon Recommended Packaging" feature (Box Packing Recommendation, or BPR)! As a new measure in the "Ship to Amazon (STA)" process, BPR can intelligently tell FBA sellers "how to pack more cost-effectively". By packing according to the recommendations, your goods can skip the transit station sorting process and fly directly to the distribution center, improving inventory allocation efficiency and delivery time, and also saving you money on shipping fees!

🔗For more information, please copy the following link and open it in your browser:
https://sellercentral-europe.amazon.com/help/hub/reference/external/GV6GL3KJRDPT8TNY?locale=zh-CN

As a new measure in the "Ship to Amazon (STA)" process, BPR provides sellers with the best SKU packing and grouping plan based on consumer demand and inventory distribution. With this function, sellers' goods can be sent directly to the target operation center, avoiding unpacking, sorting, and transfer at the warehousing transit station, accelerating the allocation efficiency of inventory in the FBA distribution network, improving delivery time, and enjoying real cost savings!

After the launch of BPR, sellers only need to pay more attention to step 1b, "Amazon Recommended Packaging", when creating shipments. Don't miss the opportunity to save money!

Log in to the seller platform and select the SKUs and quantities to ship. To meet the "Amazon Recommended Packaging", ensure that the total quantity shipped is at least 35 pieces.

Sellers who choose the "mixed goods" packaging method will enter step 1b "packaging individual goods". In step 1b, you will see the newly added "Amazon Recommended Packaging" tab, showing the following information:

• ● Packaging groups and the types and quantities of goods contained in each packaging group
• ● Shipping fee discount ($0.15 per item)
• ● Expiration date of the recommendation (after this date, you need to refresh the page to view the new recommended grouping)
• ● Box weight limit: single box no more than 15 kg
• ● Advantages: Optimize inventory distribution and get shipping fee discounts

Select the Amazon recommended packaging method (default option), follow the interface instructions to fill in and submit the packing information for each packaging group (this step remains unchanged), and complete step 1b.

In the second step of confirming the shipment, BPR currently only supports "Small Package Express (SPD)", and subsequent product upgrades will support LTL delivery. The subsequent steps of creating a shipment remain unchanged. Sellers can view the destination warehouse and ship according to the recommended packaging to enjoy shipping fee discounts and maximize logistics efficiency.

Alternatively, you can choose to use the original method, select "standard packaging method" to ship normally, but you will not be able to enjoy the shipping fee discount.

Along with the launch of the BPR new feature, Amazon will soon launch a new seller incentive report to help you easily track the shipping fee discounts and usage of the packaging recommendation program. Stay tuned!

● Show the actual rebate amount for each shipment;
● Seller's accumulated discount amount, amount used;
● If no rebate amount is received, you can check the reason (such as sending to the wrong location)

● After Amazon receives all the boxes of inbound goods, Amazon verifies whether the packaging conforms to the recommended plan confirmed in step 1b;
● After verification is passed, it will be refunded in the form of a discount within 30 days and can be used to offset future FBA order shipping fees;

❓ What is a "packing group"?

A packing group refers to a group of SKUs that can be mixed. SKUs that cannot be mixed will be divided into different packing groups. Each packing group should be packaged separately.

❓ Is it required that all items in each packing group be packed in one box?

No. You can use multiple boxes to pack the goods in the same packing group, just make sure that different packing groups are not mixed.

❓ When will I receive the discount for the recommended packaging?

Amazon will refund the shipping fee discount within 30 days after receiving all boxes and verifying that the recommended packaging is compliant.

❓ What does the expiration date of the packaging recommendation mean? What if it expires?

The packaging recommendation is usually valid for 7 days. If it expires, you can refresh to get a new recommendation, or choose the standard packaging method but without the discount.

Amazon FBA warehousing new features have covered the entire chain from shipment creation, cost decision-making to packaging and shipping, helping sellers optimize costs, improve efficiency, and meet the peak season.