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Confirmed! Amazon Prime Day 2025 will be held from July 8th to 11th! For the first time, it will last 4 days!
Author:
Amazon Global Selling
Amazon Prime Day, Amazon's annual event, will run from July 8th to July 11th, 2025. This event not only creates a 96-hour shopping spree for Amazon Prime members, but also provides a great opportunity for global sellers to showcase and increase sales. Last year's Amazon Prime Day created unprecedented sales records for global sellers, and this year's event is expected to bring even more benefits and sales growth for participating sellers.
Major Announcement ?
Amazon announced today that the 2025 Amazon Prime Day will begin on July 8th and run through July 11th, offering 96 hours of deals to Prime members worldwide. With Prime Day extending to four days for the first time, this will not only provide Amazon's global Prime members with more shopping time and access to millions of deals, but will also offer Amazon's global sellers opportunities to expand their global reach and increase sales.
In participating countries and regions, the event will begin on July 8th in Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the United States, and the United Kingdom; Brazil, Egypt, India, Mexico, Saudi Arabia, and the UAE will hold their events later in the summer. The early bird event in Japan will be held from July 8th to 10th, with the official event from July 11th to 14th.
Amazon announced today that the 2025 Amazon Prime Day will begin on July 8th and run through July 11th, offering 96 hours of deals to Prime members worldwide. With Prime Day extending to four days for the first time, this will not only provide Amazon's global Prime members with more shopping time and access to millions of deals, but will also offer Amazon's global sellers opportunities to expand their global reach and increase sales.
In participating countries and regions, the event will begin on July 8th in Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the United States, and the United Kingdom; Brazil, Egypt, India, Mexico, Saudi Arabia, and the UAE will hold their events later in the summer. The early bird event in Japan will be held from July 8th to 10th, with the official event from July 11th to 14th.
During the 2024 Amazon Prime Day event, Amazon not only set sales records but also sold more items than in previous years, making last year's Prime Day the biggest ever. Global third-party sellers also performed exceptionally well during last year's event. Including Chinese sellers, global third-party sellers, primarily small and medium-sized enterprises, sold over 200 million items.
This year, the 96-hour promotional event means:
More sustained traffic exposure
Your best-selling and high-quality products will receive an unprecedented, four-day golden opportunity for display, reaching a wider audience.
Your best-selling and high-quality products will receive an unprecedented, four-day golden opportunity for display, reaching a wider audience.
Stronger sales growth potential
Traffic and conversion rates have always soared during major promotional events; extending the event period directly expands your "sales battlefield".
Traffic and conversion rates have always soared during major promotional events; extending the event period directly expands your "sales battlefield".
How to seize the four-day golden traffic opportunity?
For sellers who haven't yet submitted deals for Amazon Prime Day or haven't received deal recommendations, have they missed out on this wave of traffic benefits?
For sellers who haven't yet submitted deals for Amazon Prime Day or haven't received deal recommendations, have they missed out on this wave of traffic benefits?
It is recommended to submit Prime Exclusive Discounts
A price discount exclusively for Prime members. Items with Prime Exclusive Discounts will show the discounted price and a verified reference price (crossed out). During major promotions, it has a special logo and is displayed in multiple places in the customer journey.
It not only precisely targets over 200 million Prime members globally but also gains additional traffic entry points and exposure during major promotions like Amazon Prime Day.
A price discount exclusively for Prime members. Items with Prime Exclusive Discounts will show the discounted price and a verified reference price (crossed out). During major promotions, it has a special logo and is displayed in multiple places in the customer journey.
It not only precisely targets over 200 million Prime members globally but also gains additional traffic entry points and exposure during major promotions like Amazon Prime Day.
Setting up Prime Exclusive Discounts
? Path: Seller Central → Advertising → Price Discounts
Setting up during major promotions
1. In step 1, select "Prime Day" from the event dropdown menu.
2. Complete steps 1-3. Set your event details, add products, and set the discount/committed quantity.
2. Complete steps 1-3. Set your event details, add products, and set the discount/committed quantity.
? Prime Exclusive Discount Feature Update ?
Prime Exclusive Discount now has bulk upload template and bulk editing functions! Sellers can submit and edit anytime, eliminating the need for manual editing one by one or last-minute adjustments, making management more flexible and convenient.
? Upload a list of SKUs, discount amounts, and the number of committed items when creating new price discounts and editing existing ones.
? When editing existing discounts, sellers can export the number of SKUs in the program, discount amounts, the number of committed items, and any errors to a template.
? Make the necessary changes to the price discounts in the template, then save and upload these changes.
Prime Exclusive Discount now has bulk upload template and bulk editing functions! Sellers can submit and edit anytime, eliminating the need for manual editing one by one or last-minute adjustments, making management more flexible and convenient.
? Upload a list of SKUs, discount amounts, and the number of committed items when creating new price discounts and editing existing ones.
? When editing existing discounts, sellers can export the number of SKUs in the program, discount amounts, the number of committed items, and any errors to a template.
? Make the necessary changes to the price discounts in the template, then save and upload these changes.
Tips: Check the Prime Exclusive Discount submission requirements for Prime Day in North America, Europe, and Japan.
North America Prime Day Prime Exclusive Discount Submission Requirements
To offer price discounts during Prime Day, your seller feedback rating must be at least 3.5 stars.
Product Requirements
● Product rating must be 4 stars
● Products without ratings are eligible, but if you have ratings, the ASIN rating must be at least 4 stars
● Products must be in new condition
● Products must have a verified reference price to show savings comparison.
● Frequently returned products are not eligible
● Other eligibility standards for seller-fulfilled items:
○ Your account must have a late shipment rate, and the late shipment rate cannot exceed 4%
○ Your account must have an order defect rate, and the order defect rate cannot exceed 1%
○ Your account must have a pre-fulfillment cancellation rate, and the cancellation rate cannot exceed 0.5%
○ Your payment reserve policy must be set to 7 days or more after delivery
○ Products must offer free shipping
Discount Requirements
● At least 20% off the current price or promotional price
● At least 5% off the ASIN's non-Prime price
● At least 15% off the ASIN's verified reference price
● At least 5% off the ASIN's historical price (i.e., the median price over the past 90 days)
● The discounted price must be equal to or less than the lowest price offered to buyers in the past 30 days, including previous promotions, discounts, deals, and coupons
● The discounted price must be equal to or less than the price offered by other retailers outside of Amazon for the same product during the promotional period
Product Requirements
● Product rating must be 4 stars
● Products without ratings are eligible, but if you have ratings, the ASIN rating must be at least 4 stars
● Products must be in new condition
● Products must have a verified reference price to show savings comparison.
● Frequently returned products are not eligible
● Other eligibility standards for seller-fulfilled items:
○ Your account must have a late shipment rate, and the late shipment rate cannot exceed 4%
○ Your account must have an order defect rate, and the order defect rate cannot exceed 1%
○ Your account must have a pre-fulfillment cancellation rate, and the cancellation rate cannot exceed 0.5%
○ Your payment reserve policy must be set to 7 days or more after delivery
○ Products must offer free shipping
Discount Requirements
● At least 20% off the current price or promotional price
● At least 5% off the ASIN's non-Prime price
● At least 15% off the ASIN's verified reference price
● At least 5% off the ASIN's historical price (i.e., the median price over the past 90 days)
● The discounted price must be equal to or less than the lowest price offered to buyers in the past 30 days, including previous promotions, discounts, deals, and coupons
● The discounted price must be equal to or less than the price offered by other retailers outside of Amazon for the same product during the promotional period
Europe Prime Day Prime Exclusive Discount Submission Requirements
Product and Discount Requirements
Product rating must be at least 3 stars, or no reviews
UK/Germany/Netherlands: At least 15% discount compared to the Basis Price; Spain/France/Italy/Belgium/Poland/Sweden: At least 5% discount compared to the recent lowest price
At least 5% discount compared to the Sales History Price
At least 5% discount compared to the current price
At least 5% discount compared to the non-Prime member exclusive price
The price needs to be equal to or lower than the lowest net price (including coupon prices) within the past 30 days
If you have any questions about promotional submissions for the Netherlands/Sweden/Poland/Belgium/Ireland sites, please contact your account manager
It is recommended that sellers in Ireland prioritize coupon submissions (currently, coupons can be submitted for free on this site!)
Product rating must be at least 3 stars, or no reviews
UK/Germany/Netherlands: At least 15% discount compared to the Basis Price; Spain/France/Italy/Belgium/Poland/Sweden: At least 5% discount compared to the recent lowest price
At least 5% discount compared to the Sales History Price
At least 5% discount compared to the current price
At least 5% discount compared to the non-Prime member exclusive price
The price needs to be equal to or lower than the lowest net price (including coupon prices) within the past 30 days
If you have any questions about promotional submissions for the Netherlands/Sweden/Poland/Belgium/Ireland sites, please contact your account manager
It is recommended that sellers in Ireland prioritize coupon submissions (currently, coupons can be submitted for free on this site!)
Japan Prime Day Prime Exclusive Discount Submission Requirements
Product Requirements
The product rating must be 3 stars or higher, or no rating
● Products must be in new condition
● Products must have a verified reference price to show savings comparison.
● Other eligibility standards for seller-fulfilled items:
○ Your account must have a late shipment rate, and the late shipment rate cannot exceed 4%
○ Your account must have an order defect rate, and the order defect rate cannot exceed 1%
Your account must have a pre-delivery cancellation rate, and the cancellation rate cannot exceed 2.5%
○ Your payment reserve policy must be set to 7 days or more after delivery
○ Products must offer free shipping
Discount Requirements
At least 5% off the current price or promotional price
At least 5% off the non-Prime price
At least 5% off the verified reference price
At least 5% off the historical selling price (i.e., the median price over the past 90 days)
At least 5% off the lowest price offered to buyers in the past 30 days, excluding previous promotional prices
The discounted price must be equal to or lower than the lowest price offered to buyers in the past 30 days, including previous discounts, promotions, and coupons
The product rating must be 3 stars or higher, or no rating
● Products must be in new condition
● Products must have a verified reference price to show savings comparison.
● Other eligibility standards for seller-fulfilled items:
○ Your account must have a late shipment rate, and the late shipment rate cannot exceed 4%
○ Your account must have an order defect rate, and the order defect rate cannot exceed 1%
Your account must have a pre-delivery cancellation rate, and the cancellation rate cannot exceed 2.5%
○ Your payment reserve policy must be set to 7 days or more after delivery
○ Products must offer free shipping
Discount Requirements
At least 5% off the current price or promotional price
At least 5% off the non-Prime price
At least 5% off the verified reference price
At least 5% off the historical selling price (i.e., the median price over the past 90 days)
At least 5% off the lowest price offered to buyers in the past 30 days, excluding previous promotional prices
The discounted price must be equal to or lower than the lowest price offered to buyers in the past 30 days, including previous discounts, promotions, and coupons
Coupon submissions are still open!
Path: Seller Central → Advertising → Coupons
Coupon Submission Notes
Submit coupons early (requires a minimum of 6 hours to take effect)
Coupon settings must cover the Prime Day event period
Qualified sellers can run coupons earlier than the event start time to pre-heat products
Since this is an Amazon Prime Day event, it is recommended to set the target customer for the coupon as Amazon Prime members
Submit coupons early (requires a minimum of 6 hours to take effect)
Coupon settings must cover the Prime Day event period
Qualified sellers can run coupons earlier than the event start time to pre-heat products
Since this is an Amazon Prime Day event, it is recommended to set the target customer for the coupon as Amazon Prime members
New option for Japan sellers: Points Deal submissions are available
Path: Seller Central → Advertising → Points → Promotions → Create New Promotion
Points Deal Submission Notes:
For products without a valid reference price (VRP) and that cannot participate in other promotional activities, it is recommended to apply for Points Deals
The event dates must cover the Prime Day event period; it is recommended to complete the submission at least 1 day in advance
Qualified sellers can run Points Deals earlier than the event start time to pre-heat products
It is recommended to set 10% or more points for the product (maximum 50%)
During the Prime Day pre-heating period and event period, there will be an entrance to the Points Deal display page on the event homepage. Products participating in Points Deals have the opportunity to gain exposure on the display page.
Points Deal Submission Notes:
For products without a valid reference price (VRP) and that cannot participate in other promotional activities, it is recommended to apply for Points Deals
The event dates must cover the Prime Day event period; it is recommended to complete the submission at least 1 day in advance
Qualified sellers can run Points Deals earlier than the event start time to pre-heat products
It is recommended to set 10% or more points for the product (maximum 50%)
During the Prime Day pre-heating period and event period, there will be an entrance to the Points Deal display page on the event homepage. Products participating in Points Deals have the opportunity to gain exposure on the display page.
Promotional suggestions for emerging sites are for reference only
UAE and Saudi Arabia Prime Day Prime Exclusive Discount Submission Requirements
Product Requirements
The event ASIN must meet the rating ≥3 points or 0 points
The event ASIN must have a verified reference price. If the new ASIN does not have a VRP, please register for coupons or BxGy% for the new product
Discount Requirements
The big promotion discount must be at least 20% off the current price or promotional price
The discounted price needs to be lower than the daily DOTD promotional price
The discounted price must be less than the lowest price displayed on the front end in the past 30 days and the reference price VRP
Discounts exceeding 70% may result in the first submission failing. You can communicate with your account manager for clarification and resubmit
The event ASIN must meet the rating ≥3 points or 0 points
The event ASIN must have a verified reference price. If the new ASIN does not have a VRP, please register for coupons or BxGy% for the new product
Discount Requirements
The big promotion discount must be at least 20% off the current price or promotional price
The discounted price needs to be lower than the daily DOTD promotional price
The discounted price must be less than the lowest price displayed on the front end in the past 30 days and the reference price VRP
Discounts exceeding 70% may result in the first submission failing. You can communicate with your account manager for clarification and resubmit
Australia Prime Day Prime Exclusive Discount Submission Requirements
To offer price discounts during Prime Day, your seller feedback rating must be at least 3.5 stars
Product Requirements
● Product rating must be 4 stars
Products with no ratings also qualify
● Products must be in new condition
Products must have a verified reference price to show savings comparisons. For more information on reference prices, please refer to Amazon's reference price policy.
● Other eligibility standards for seller-fulfilled items:
○ Your account must have a late shipment rate, and the late shipment rate cannot exceed 4%
○ Your account must have an order defect rate, and the order defect rate cannot exceed 1%
○ Your account must have a pre-fulfillment cancellation rate, and the cancellation rate cannot exceed 0.5%
○ Your payment reserve policy must be set to 7 days or more after delivery
○ Products must offer free shipping
Discount Requirements
● At least 20% off the current price or promotional price
At least 5% off the non-Prime price
At least 12% off the verified reference price
At least 5% off the product's historical selling price (i.e., the median price over the past 90 days)
● The discounted price must be equal to or less than the lowest price offered to buyers in the past 30 days, including previous promotions, discounts, deals, and coupons
The discounted price must be equal to or lower than the price of the same product offered by other retailers outside of Amazon
Mexico Prime Day Prime Exclusive Discount Submission Requirements
Product Requirements
● Product rating must be 4 stars
Products with no ratings also qualify
● Products must be in new condition
● Products must have a verified reference price to show savings comparison.
● Other eligibility standards for seller-fulfilled items:
○ Your account must have a late shipment rate, and the late shipment rate cannot exceed 4%
○ Your account must have an order defect rate, and the order defect rate cannot exceed 1%
○ Your account must have a pre-fulfillment cancellation rate, and the cancellation rate cannot exceed 0.5%
○ Your payment reserve policy must be set to 7 days or more after delivery
○ Products must offer free shipping
Discount Requirements
At least 5% off the current price or promotional price
At least 5% off the Prime price
At least 12% off the verified reference price
At least 5% off the product's historical selling price (i.e., the median price over the past 90 days)
● The discounted price must be equal to or less than the lowest price offered to buyers in the past 30 days, including previous promotions, discounts, deals, and coupons
The discounted price must be equal to or lower than the price of the same product offered by other retailers outside of Amazon
● Product rating must be 4 stars
Products with no ratings also qualify
● Products must be in new condition
● Products must have a verified reference price to show savings comparison.
● Other eligibility standards for seller-fulfilled items:
○ Your account must have a late shipment rate, and the late shipment rate cannot exceed 4%
○ Your account must have an order defect rate, and the order defect rate cannot exceed 1%
○ Your account must have a pre-fulfillment cancellation rate, and the cancellation rate cannot exceed 0.5%
○ Your payment reserve policy must be set to 7 days or more after delivery
○ Products must offer free shipping
Discount Requirements
At least 5% off the current price or promotional price
At least 5% off the Prime price
At least 12% off the verified reference price
At least 5% off the product's historical selling price (i.e., the median price over the past 90 days)
● The discounted price must be equal to or less than the lowest price offered to buyers in the past 30 days, including previous promotions, discounts, deals, and coupons
The discounted price must be equal to or lower than the price of the same product offered by other retailers outside of Amazon
Brazil Prime Day Prime Exclusive Discount Submission Requirements
Product Requirements
Product rating must be 3.5 stars
Products with no ratings also qualify, but if you have a rating, the ASIN rating must be at least 3.5 stars
● Products must be in new condition
● Products must have a verified reference price to show savings comparison.
● Other eligibility standards for seller-fulfilled items:
○ Your account must have a late shipment rate, and the late shipment rate cannot exceed 4%
○ Your account must have an order defect rate, and the order defect rate cannot exceed 1%
○ Your account must have a pre-fulfillment cancellation rate, and the cancellation rate cannot exceed 0.5%
○ Your payment reserve policy must be set to 7 days or more after delivery
○ Products must offer free shipping
Discount Requirements
At least 10% off the current price or promotional price
At least 5% off the Prime price
At least 10% off the verified reference price
At least 5% off the product's historical selling price (i.e., the median price over the past 90 days)
At least 5% off the lowest 30-day non-promotional price
● The discounted price must be equal to or less than the lowest price offered to buyers in the past 30 days, including previous promotions, discounts, deals, and coupons
The discounted price must be equal to or lower than the price of the same product offered by other major retailers during the promotional period
Product rating must be 3.5 stars
Products with no ratings also qualify, but if you have a rating, the ASIN rating must be at least 3.5 stars
● Products must be in new condition
● Products must have a verified reference price to show savings comparison.
● Other eligibility standards for seller-fulfilled items:
○ Your account must have a late shipment rate, and the late shipment rate cannot exceed 4%
○ Your account must have an order defect rate, and the order defect rate cannot exceed 1%
○ Your account must have a pre-fulfillment cancellation rate, and the cancellation rate cannot exceed 0.5%
○ Your payment reserve policy must be set to 7 days or more after delivery
○ Products must offer free shipping
Discount Requirements
At least 10% off the current price or promotional price
At least 5% off the Prime price
At least 10% off the verified reference price
At least 5% off the product's historical selling price (i.e., the median price over the past 90 days)
At least 5% off the lowest 30-day non-promotional price
● The discounted price must be equal to or less than the lowest price offered to buyers in the past 30 days, including previous promotions, discounts, deals, and coupons
The discounted price must be equal to or lower than the price of the same product offered by other major retailers during the promotional period
India station priority submission of Best Deal related submission requirements
1. Product requirements: Rating>3.5
2. Encourage the submission of New ASINs/Excess inventory ASINs/brand-focused ASINs launched within 3 months
3. Price requirement: Must be the lowest price of the year, the historical price of ASIN from January to May will be used as a reference; ASINs without historical prices need to meet a minimum discount of 5%
2. Encourage the submission of New ASINs/Excess inventory ASINs/brand-focused ASINs launched within 3 months
3. Price requirement: Must be the lowest price of the year, the historical price of ASIN from January to May will be used as a reference; ASINs without historical prices need to meet a minimum discount of 5%
Please note: Emerging sites (Mexico, Brazil, Australia, UAE, Saudi Arabia, India, Netherlands, Sweden, Belgium, Poland, Ireland*) can currently enjoy free submission of Prime exclusive discounts and other types of promotions! For details, please consult your emerging site account manager.
*Prime exclusive discounts are not currently available for Ireland. If you are a seller on this site, please submit other available promotions
*Prime exclusive discounts are not currently available for Ireland. If you are a seller on this site, please submit other available promotions
Seller experience sharing ?
With the big promotion approaching, let's also take a look at the practical suggestions from veteran sellers who have participated in many Amazon Prime Day events.
✔ Amazon consumer electronics seller
✔ Participated in 6 Amazon Prime Day events
✔ Global multi-site operation
The higher the ranking on the site, the better the promotional effect during the event!
The ideal ranking is Top 50!
"Do preheating 1-2 weeks in advance, and add Prime Day-related pages to the Listing. Our category is fiercely competitive, and the ranking needs to reach the top 50-100 for greater explosive power. Prime exclusive discounts, flash sales, and Z deals are used on the site. Promotions are the most direct way to improve sales and rankings."
✔ Participated in 6 Amazon Prime Day events
✔ Global multi-site operation
The higher the ranking on the site, the better the promotional effect during the event!
The ideal ranking is Top 50!
"Do preheating 1-2 weeks in advance, and add Prime Day-related pages to the Listing. Our category is fiercely competitive, and the ranking needs to reach the top 50-100 for greater explosive power. Prime exclusive discounts, flash sales, and Z deals are used on the site. Promotions are the most direct way to improve sales and rankings."
✔ Amazon outdoor equipment seller
✔ Participated in 6 Amazon Prime Day events
✔ Global multi-site operation
The peak season is not only a peak traffic period, but also has a very good conversion rate! Therefore, the advertising budget planned for June and July will be increased by 2-4% depending on the schedule. However, the pricing system before, during, and after the peak season must be formulated in advance!
"At the latest, by the end of June or early July, formulate the entire peak season pricing system in advance. This system should not be easily broken, so as to ensure our reasonable profit throughout the peak season."
✔ Participated in 6 Amazon Prime Day events
✔ Global multi-site operation
The peak season is not only a peak traffic period, but also has a very good conversion rate! Therefore, the advertising budget planned for June and July will be increased by 2-4% depending on the schedule. However, the pricing system before, during, and after the peak season must be formulated in advance!
"At the latest, by the end of June or early July, formulate the entire peak season pricing system in advance. This system should not be easily broken, so as to ensure our reasonable profit throughout the peak season."
Editor's Summary
1. Seize the opportunity and submit promotions in time!
Although tools such as Prime exclusive discounts, flash sales, Z deals, and coupons can increase product sales and rankings before the big promotion, given the principle that the promotional price is not higher than the lowest price in the past 30 days, if you create a promotion for products participating in Prime Day at this time, it may affect the lowest price in 30 days. It is recommended that you reasonably arrange your promotional products and promotional time.
Special reminder?
Sellers who have already submitted Prime exclusive discounts, please check whether the submitted Prime exclusive discounts are at risk of being cancelled.
?Check path: Seller platform > Advertising > Price discounts > Check the products that "need attention" in the "Status" column, click "View details", and perform the corresponding operation.
Sellers who have already submitted Prime exclusive discounts, please check whether the submitted Prime exclusive discounts are at risk of being cancelled.
?Check path: Seller platform > Advertising > Price discounts > Check the products that "need attention" in the "Status" column, click "View details", and perform the corresponding operation.
You can find the Prime exclusive discounts that are prohibited from being displayed and the reasons for being prohibited from being displayed in the "Status" column, and edit the promotional settings according to the prompt reasons.
Generally, there are 3 reasons why Prime exclusive discounts are prohibited from being displayed ?
❌ Reason 1: No reference price
Solution: Learn more about reference prices and how to display the reference price of products.
Further reading
There are two forms of effective reference prices on Amazon:
1. Market price (List Price): This price is provided by the seller. It needs to be verified. If Amazon cannot verify it, Amazon will not use this price.
2. Historical price (Was Price): Automatically calculated by Amazon. Determined by the historical price paid by the customer. The system will prioritize reading the market price. If this price is verified, the reference price is equal to the market price. If the market price cannot be verified, the historical price will be used as the reference price. If the market price cannot be verified and the historical price cannot be obtained, the product will not have a verified reference price.
Further reading
There are two forms of effective reference prices on Amazon:
1. Market price (List Price): This price is provided by the seller. It needs to be verified. If Amazon cannot verify it, Amazon will not use this price.
2. Historical price (Was Price): Automatically calculated by Amazon. Determined by the historical price paid by the customer. The system will prioritize reading the market price. If this price is verified, the reference price is equal to the market price. If the market price cannot be verified, the historical price will be used as the reference price. If the market price cannot be verified and the historical price cannot be obtained, the product will not have a verified reference price.
❌ Reason 2: Prohibited from display. The Amazon Prime Day discount price should be 15% lower than the ASIN reference price (for example, the US site)
* Discount price requirements vary by site.
* Some emerging sites (such as Australia, UAE, Saudi Arabia) require that the discount price be 20% lower than the ASIN reference price. (Please communicate with and confirm with your emerging site account manager for specific information)
* Discount price requirements vary by site.
* Some emerging sites (such as Australia, UAE, Saudi Arabia) require that the discount price be 20% lower than the ASIN reference price. (Please communicate with and confirm with your emerging site account manager for specific information)
?Solution: Adjust the discount price to the minimum price required by the system.
❌ Reason 3: Prohibited from display. No available quote
?Solution: Follow the seller platform display.
Don't know how to troubleshoot promotional issues before the big promotion? Lock in the Amazon live broadcast room at 10:30 am on June 27th, and the manager will help you troubleshoot!
2. Optimize Listing and polish the natural traffic entrance!
In the last period of time, make another sprint of traffic by optimizing the Listing! Which keywords can better affect peak season traffic? How to invest in peak season keywords? What kind of selling point refinement is more eye-catching? ... Sellers can refer to the following 4 aspects to optimize the peak season Listing.
? Listing optimization tips:
Use the Fix Your Product and Listing Quality Dashboard tools to fix the Listing
Use the Fix Your Product and Listing Quality Dashboard tools to fix the Listing
3. Efficient investment, catch the peak traffic!
Smart advertising investment during the big promotion, reduce ACOS with tricks, code the phased strategy of peak season advertising, and seize the opportunity to invest!
Original link https://gs.amazon.cn/news/news-brand-250617 This article is reprinted from the Amazon Global Selling website. The copyright belongs to Amazon Global Selling. Please contact us for deletion if there is any infringement.
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