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Confused about Amazon brand account roles? Don't lose out on benefits! Learn how to set up 5 roles in 3 steps.
Author:
Amazon Global Selling
Setting up roles for your Amazon brand account is crucial; incorrect settings may lead to loss of rights. This article details the latest role classifications for Amazon Brand Registry, including user permissions (brand protection roles) and sales account permissions. It outlines the permissions for various roles regarding the use of brand protection tools such as the "Report Violations" tool, Transparency program, and Project Zero, as well as brand-building tools such as A+ Content, brand flagship stores, and brand advertising. A 3-step guide to setting up permissions is also provided to help you clarify account permissions and efficiently use brand tools.
Account has a brand but can't use brand tools? Clearly a trademark holder, yet lacks editing permissions for "Brand Flagship Store" or "A+ Content"? Don't worry—you may have assigned the wrong role!
The latest Amazon Brand Registry role updates are here, explained all at once:
● How are different account roles categorized?
● Which roles can use which brand tools?
● How to assign permissions without pitfalls?
The latest Amazon Brand Registry role updates are here, explained all at once:
● How are different account roles categorized?
● Which roles can use which brand tools?
● How to assign permissions without pitfalls?
After reading this, account permissions will no longer be chaotic, and everyone can efficiently use brand tools!
Brand account roles are divided into two categories, each managing different tool permissions.
● Management Permission Scope
Brand protection tools:
○ "Report Violations" tool
○ Transparency program
○ Project Zero
○ "Report Violations" tool
○ Transparency program
○ Project Zero
● Screenshot of settings entry
● Management Permission Scope
Brand seller benefits:
○ Brand Referral Bonus
○ New Seller Welcome Package (Brand Sales Rebate)
○ Brand Referral Bonus
○ New Seller Welcome Package (Brand Sales Rebate)
Brand building tools:
○ A+ Content
○ Brand Flagship Store
○ Brand advertising
○ Brand analytics
○ …
○ A+ Content
○ Brand Flagship Store
○ Brand advertising
○ Brand analytics
○ …
● Screenshot of settings entry
● User permissions : Divided into "Administrator," "Rights Owner," and "Registered Agent" roles. These roles can access protection tools and management controls. These roles only authorize users to protect intellectual property rights, not to obtain exclusive brand sales rights.
● Sales account permissions : Divided into "Brand Representative" and "Reseller" roles. These roles provide seller platform sales accounts with permissions to use brand building tools to grow your brand on Amazon.
These roles will determine the account management permissions and brand protection tool usage permissions your brand registry account has:
● Administrator
Has the permission to add and remove users, and can assign roles to other users.
Has the permission to add and remove users, and can assign roles to other users.
● Rights Owner
Refers to the trademark owner or their employees who have the right to report violations.
Rights Owners have the right to use the "Report Violations" tool.
Refers to the trademark owner or their employees who have the right to report violations.
Rights Owners have the right to use the "Report Violations" tool.
● Registered Agent
Refers to a third party authorized by the Rights Owner, who can use the "Report Violations" tool.
Refers to a third party authorized by the Rights Owner, who can use the "Report Violations" tool.
If you, as the applicant for brand registration, submitted the trademark and successfully completed brand registration, your brand registration account will automatically become "Rights Owner + Administrator." As an administrator, you have account management permissions and can add other users and assign them 1-2 account roles. Only administrators have the permission to assign account roles to other users; the specific differences in brand protection tool permissions mainly apply to the "Rights Owner" and "Registered Agent" roles.
Regarding the differences in user permissions for brand protection tools:
You can use the table below to clearly understand the differences in rights for different brand registration account identities:
You can use the table below to clearly understand the differences in rights for different brand registration account identities:
You can use the table below to clearly understand the brand building tools that different sales account roles can use:
Note: The availability of rights varies by marketplace. For details, please visit sell.amazon.com/brand-registry.
After understanding the roles and rights, how do you add or assign role permissions to different permission objects?
When you need to assign brand registration account roles, you can go to the Amazon Brand Registry backend to complete the operation:
https://brandservices.amazon.com/
When you need to assign brand registration account roles, you can go to the Amazon Brand Registry backend to complete the operation:
https://brandservices.amazon.com/
Note: Only administrator accounts can add, modify, and remove users, and can assign roles to other users.
To ensure timely account management, it is recommended to set up at least two administrators for your brand for convenient management.
If you are currently an administrator, it is recommended that you immediately log in to the brand registration backend to check whether you can update role rights and whether the current role rights allocation is updated and accurate. Administrators can view the roles assigned to their brand by accessing user permissions or managing sales account tools on the brand registration platform.
Step 1:
Log in to the Amazon Brand Registry backend as an "Administrator"
Users with administrator permissions need to log in to their brand registration account first, and click "Settings > User Permissions".
Users with administrator permissions need to log in to their brand registration account first, and click "Settings > User Permissions".
Step 2:
Assign brand protection roles
If you want to add a new user, please click: Invite users to join your brand, enter the required information, select the brand protection roles you want to assign, and click "Send Invitation." You can add any number of user accounts to your brand as needed.
If you want to add a new user, please click: Invite users to join your brand, enter the required information, select the brand protection roles you want to assign, and click "Send Invitation." You can add any number of user accounts to your brand as needed.
Please note that you need to provide the following information:
● Brand registration account email
● Brand name
● One or more roles you want to assign to the user account
● Brand registration account email
● Brand name
● One or more roles you want to assign to the user account
Step 3:
User accepts invitation
After sending the invitation, the user will receive an email inviting them to join your brand.
Note: Before sending the invitation, please ensure that the invited user has created a brand registration account and accepted the relevant terms.
After sending the invitation, the user will receive an email inviting them to join your brand.
Note: Before sending the invitation, please ensure that the invited user has created a brand registration account and accepted the relevant terms.
If you want to modify or update the permissions of existing users. You can directly manage the permissions of existing roles by clicking on this page.
Step 1:
I'm Lisa, and I've been selling home decor on Amazon for 3 years, mainly wall stickers, storage boxes, and niche lighting. My average monthly sales are around 300,000. February this year was really worrying, with logistics costs accounting for 53.5%, 4.6% higher than in January.
Step 2:
Assign Brand Sales Roles
If you want to add a new user, please click: Associate Sales Partner Account → Select Seller Platform Account → Select Role (Brand Representative/Reseller) based on the partnership. You can select from the list of seller accounts associated with your Brand Registry account or select "Other Account" to invite other sellers as internal brand representatives.
If you want to add a new user, please click: Associate Sales Partner Account → Select Seller Platform Account → Select Role (Brand Representative/Reseller) based on the partnership. You can select from the list of seller accounts associated with your Brand Registry account or select "Other Account" to invite other sellers as internal brand representatives.
Step 3:
Submit information and send invitation
Enter the partner's seller token, mall, etc. → Select the brand name to enable permissions → Click [Associate Sales Partner Account] to send an email invitation. After the partner accepts the invitation, the role status will be displayed as "Activated".
Enter the partner's seller token, mall, etc. → Select the brand name to enable permissions → Click [Associate Sales Partner Account] to send an email invitation. After the partner accepts the invitation, the role status will be displayed as "Activated".
If you want to modify or update the permissions of an existing sales account, you can directly click Manage on this page to manage the permissions of existing sales accounts.
Copy the link and open it in your browser to view the sales role setting guide: https://www.amazonbrandprotection.com/BRSellingRoles_CN
*Under the same brand, if multiple users use the same role to edit the same ASIN, the system will equally weight all contributions, but the final page content is determined by the Amazon algorithm. Therefore, it is recommended that brand sales roles and brand administrators synchronize content regularly to avoid page information conflicts.*
Tips:
To ensure timely account management, it is recommended to set at least two administrators for your brand. This way, if you cannot access your Brand Registry account, there is still a trusted user who can manage your brand.
To ensure timely account management, it is recommended to set at least two administrators for your brand. This way, if you cannot access your Brand Registry account, there is still a trusted user who can manage your brand.
Original link https://gs.amazon.cn/news/news-brand-250612 This article is reprinted from the Amazon Global Selling website. The copyright belongs to Amazon Global Selling. Please contact us for deletion if there is any infringement.
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