On December 4, 2025, the 2025 Amazon Global Selling Cross-Border Summit officially opened in Hangzhou, where Amazon Global Selling unveiled its “Next Generation Global Selling” strategy. The summit reviewed the outstanding performance of Chinese cross-border businesses on Amazon’s global marketplaces over the past year and announced four core strategic priorities for 2026: “AI-Driven, Empowering Premium Product Innovation,” “Beyond Borders, Unlocking New Growth Frontiers,” “Smart Supply Chains, Reshaping Global Cross-Border Commerce,” and “Local Partnerships, Co-Creating a New Future for Cross-Border Trade.”

Frual 巧豚豚–WOOT East China team’s presence at the summit drew significant attention from attendees. As a company deeply rooted in the cross-border sector, Frual 巧豚豚 strongly resonates with Amazon’s newly announced strategy and its vision for the next generation of global selling.

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Other Case Studies

Interpreting success cases and understanding promotion strategies

2025-07-17

Outdoor sports new product promotion | Daily Sales Doubled in One Month

● Category: Sports & Outdoors ● Rating: 4.8 stars, 200+ reviews, ● Product price: $100+, significantly lower than the average of $261 in the category This product possesses a crossover attribute of "high-end electronics + sports & outdoors," backed by the brand's technology, and has a prominent price-performance advantage. The listing star rating is higher than the category average.

2025-07-11

Home Furnishings | High-Price Product Three-Round Promotion Comparison and Post-mortem Analysis

In Amazon's Tools & Home Improvement category, traffic is concentrated and price competition is fierce. Products with medium-to-high unit prices often have low conversion rates due to high price barriers, making it more difficult to increase sales volume. The product in this case encountered similar problems after being restocked, so the seller tried to promote it through WOOT BD and internal BD to break through and move closer to the top of the category.

2025-06-24

Discontinued product relaunch | Three rounds of WOOT BD drive sales recovery

This product belongs to the Toy category and has certain gift attributes. Before it was out of stock, the product link was steadily on sale. However, after being re-listed, it faces the following problems and challenges: Reviews are only 600, with a rating of 4.4, below the mainstream level of the category (category average is over 2000); After being back in stock, traffic has not recovered quickly, and organic orders are extremely low; Listing interaction is insufficient, and keywords are obviously stacked; It is difficult to break through the ranking of core keywords, long-tail keywords are scattered, and category traffic is relatively fragmented; Advertising effects are unstable, with low clicks and weak conversion in the early stages.

2025-06-17

Auto parts ranking decline | Three rounds of WOOT flash sales stabilized the ranking and regained market share

● Category: Auto parts ● Price: Daily price is on the high side ● Rating: 4.4 stars, 2000+ reviews

2025-04-30

Breaking Through Old Links | Clever Use of WOOT, Home Furnishings Daily Sales Increased Fourfold!

Product Category: Home Furnishings Seller Goal: Increase order volume and conversion rate Promotion Strategy: Amazon internal BD + three rounds of WOOT 14-day BD consecutive seconds WOOT Discount Rate: 20% Listing Data: Review 4.6 points, Ratings 900+ The customer hopes to break through the bottleneck of old links through a more systematic promotional rhythm, quickly increase sales, optimize keyword rankings, and reshape product vitality.

2023-07-26

Outdoor garden case study

Product Category: Outdoor Garden Activity Type: 7-day BD Launch Time: 2022/11/28-2022/12/04 Listing Price: $36.99-$79.99 Woot Price: $24.99-$59.99 Woot Discount Rate: 32%-25% REVIEW: 355 RATING: 4.2 BSR: # 5,925 in Patio, Lawn & Garden

2023-07-26

Electronic case study

Product Category: Electronics Activity Type: 7-day BD Launch Time: 2022/11/28-2022/12/04 Listing Price: $140.99 Woot Price: $37.99 Woot Discount Rate: 73% REVIEW: 494 RATING: 4.7 BSR: # 424 in Portable Bluetooth Speakers

2024-06-04

Toys Category | Case Study: 10x Sales Growth

Product Category: Toys Promotion Strategy: 3 rounds of Woot, 14-day BD consecutive seconds C1 Launch Time: 2024/2/9-2024/2/22 C2 Launch Time: 2024/3/1-2024/3/14 C3 Launch Time: 2024/3/22-2024/4/4 Listing Price: $46.99 Woot Deal Price: $39.99 Woot Discount Rate: 15% Review: 4.5

2023-07-26

Home furnishing case study

Product Category: Home Furnishings Activity Type: 7-day BD and 14-day BD Launch Type: Continuous BD for new products First Launch Time: 2022/11/28-2022/12/04 Second Launch Time: 2022/12/12-2022/12/20 Listing Price: $25.99 Woot Price: $19.99 Woot Discount Rate: 23% REVIEW: 29 RATING: 4.4 BSR: # 1,888 in Kitchen & Dining Remarks: The 14-day BD ended early after 8 days due to Woot inventory being sold out.

2024-06-04

Pet Supplies Category | Case Study: Breaking Through Sales Bottlenecks

Seller Goal: Break through bottlenecks and achieve revitalization ▲ Product Category: Pet Supplies ▲ Promotion Strategy: Woot 14-day BD ▲ Launch Time: 2024/02/29-2024/03/13

Frual Systems 巧豚豚

Frual Systems Inc. (USA), together with its China team Frual 巧豚豚, provides end-to-end WOOT campaign services—trusted by 60,000+ Amazon sellers with over 30+ product categories.

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