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Effective June 29! Amazon Seller Fulfilled Prime (SFP) and expedited shipping option policy update
Amazon Seller Fulfilled Prime (SFP) and Priority Shipping Option Policy Update, effective June 29, 2025. New eligibility requirements for Priority Shipping options have been added, Seller Fulfilled Prime trial period management has been optimized, and the standards for sellers successfully joining the program have been improved. The policy covers sites, shipping methods, registration requirements, performance requirements, restrictions on misclassification of Prime product weight and packaging dimensions, the appeals process, the use of the Seller Fulfilled Prime performance dashboard, and registration application conditions for different sites.
2025/05/19
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Frual Systems Inc. (USA), together with its China team Frual 巧豚豚, provides end-to-end WOOT campaign services—trusted by 60,000+ Amazon sellers with over 30+ product categories.
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