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FBA Inventory Allocation</br>Sellers allocate FBA inventory to WOOT accounts.

Publication Time:

2025-05-16

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How WOOT helps you report Amazon's internal BD

FBA Inventory Allocation</br>Sellers allocate FBA inventory to WOOT accounts.

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In Amazon's Tools & Home Improvement category, traffic is concentrated and price competition is fierce. Products with medium-to-high unit prices often have low conversion rates due to high price barriers, making it more difficult to increase sales volume. The product in this case encountered similar problems after being restocked, so the seller tried to promote it through WOOT BD and internal BD to break through and move closer to the top of the category.

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This product belongs to the Toy category and has certain gift attributes. Before it was out of stock, the product link was steadily on sale. However, after being re-listed, it faces the following problems and challenges: Reviews are only 600, with a rating of 4.4, below the mainstream level of the category (category average is over 2000); After being back in stock, traffic has not recovered quickly, and organic orders are extremely low; Listing interaction is insufficient, and keywords are obviously stacked; It is difficult to break through the ranking of core keywords, long-tail keywords are scattered, and category traffic is relatively fragmented; Advertising effects are unstable, with low clicks and weak conversion in the early stages.

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Product Category: Home Furnishings Seller Goal: Increase order volume and conversion rate Promotion Strategy: Amazon internal BD + three rounds of WOOT 14-day BD consecutive seconds WOOT Discount Rate: 20% Listing Data: Review 4.6 points, Ratings 900+ The customer hopes to break through the bottleneck of old links through a more systematic promotional rhythm, quickly increase sales, optimize keyword rankings, and reshape product vitality.

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Product Category: Outdoor Garden Activity Type: 7-day BD Launch Time: 2022/11/28-2022/12/04 Listing Price: $36.99-$79.99 Woot Price: $24.99-$59.99 Woot Discount Rate: 32%-25% REVIEW: 355 RATING: 4.2 BSR: # 5,925 in Patio, Lawn & Garden

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