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Personal health and care case study
Publication Time:
2023-07-26
Author:
Frual 巧豚豚
Product Category:
Personal Care & Health
Tips: The Frual 巧豚豚 team is committed to protecting customer privacy. Case cover images are for classification purposes only and are not related to the actual case content.
I. Project Background
Product Category: Personal Health and Care
Activity Type: 7-day BD
Launch Time: 2022/11/21-2022/11/29
Listing Price: $39.99
Woot Price: $24.99
Woot Discount Rate: 37.5%
REVIEW: 291
RATING: 4.2
BSR: # 9,342 in Health & Household
II. Effect Analysis
2.1 Sales Comparison
▲ Sales increased significantly during and after the WOOT BD period;
▲ Daily sales increased by 187% during the BD period compared to the week before the BD;
▲ Daily sales increased by 196% in the week after the BD compared to the week before the BD;
2.2 BSR Ranking Changes
▲ The main category BSR ranking increased from 30686 before the deal to 7134, The ranking in the main category has been significantly improved, and the effect of the activity is significant.
▲ The subcategory ranking increased from 102 before the deal to 26
2.3 Core Keyword Ranking Trend
▲ The ranking of most keywords increased significantly during the activity, and although the ranking fluctuated after the activity, it is generally higher than before the activity.
2.4 Keyword Inclusion Changes Before and After the Deal
▲ During the WOOT BD + advertising period, the number of Top 10 keywords increased from 50 to 68, an increase of 36%;
▲ The number of TOP 50 keywords increased from 528 to 624, an increase of 18%.
2.5 WOOT Advertising Performance
▲ Both automatic and manual advertising performed well;
▲ The CR of both manual and automatic advertising is better than that of on-site advertising, but the ACOS is slightly higher than that of on-site advertising;
▲ Manual advertising uses more keywords. Pay attention to optimizing poorly performing keywords to reduce ACOS.
III. Data Research
▲ From 2022/11/21 to 2022/12/4, product search volume increased from 99498 to 116885, an increase of 17% , indicating increased demand, which is conducive to product promotion;
▲ The promotion timing was appropriate, and the promotion effect was highly efficient.
IV. Suggestions and Summary
4.1 Summary of Activity Effects
▲ The sales of the QTT product on WOOT BD have increased significantly. Compared with the week before the BD, daily sales increased by 187%
▲ The rankings of both major and minor categories have also improved significantly. The main category BSR ranking increased from 30686 before the deal to 7184 , and the subcategory ranking increased from 102 to 26 , greatly enhancing the competitiveness of the listing
▲ The number of TOP 10 and TOP 50 keywords has increased significantly
4.2 Subsequent Advertising Suggestions
▲ The overall performance of automatic and manual advertising is better than that of on-site advertising. It is recommended to refer to the keywords and bids of WOOT advertising to optimize and adjust on-site automatic advertising.
▲ It is recommended to prioritize keywords ranked at the bottom of the first page or the top of the second page for advertising placement, pushing these keywords to the top half of the first page to improve overall advertising performance.
▲ Manual advertising uses many keywords. Pay attention to optimizing poorly performing keywords to reduce ACOS.
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Frual Systems 巧豚豚
Frual Systems Inc. (USA), together with its China team Frual 巧豚豚, provides end-to-end WOOT campaign services—trusted by 60,000+ Amazon sellers with over 30+ product categories.
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