Wechat：
Product out of stock | Case study of re-promoting and pulling back weight and sales
Publication Time:
2025-03-24
Author:
Frual 巧豚豚
Product Category:
Personal Care & Health
Tips: The Frual 巧豚豚 team is committed to protecting customer privacy. Case cover images are for classification purposes only and are not related to the actual case content.
After working so hard to get a new product to #4 in its subcategory, and with sales steadily rising, it's out of stock?!
Out of stock means a plummeting ranking, zero advertising weight, and competitors seizing the opportunity...
Don't panic, today we'll discuss effective strategies for dealing with out-of-stock situations!
Case Study:
New product! Reached subcategory #4 within 1 month of launch, but due to some reason it went out of stock, and was unavailable for a whole month. This exceeded Amazon's two-week protection period. Without timely recovery of ranking, previous promotion efforts would be wasted, which is a great pity!
Seller Pain Points:
✅ Rankings plummeted, Organic traffic decreased, and competition with numerous new and existing competitors is necessary.
✅ Advertising costs soared ， Advertising needs to accumulate data models again, and the initial CPC bidding may be higher than during the new product launch period.
✅ Consumer trust decreased, Customers may have switched to competitors during the out-of-stock period, and buying confidence needs to be rebuilt after restocking.
▼ Remedial Strategies ▼
After restocking, use WOOT BD to quickly launch flash sale promotions. WOOT flash sales are not limited by time slots, and the promotional period is long, providing a good opportunity to recover data before the link's ranking completely drops.
Quickly launch flash sale promotions, BD promotions have high traffic
Promotion start time is chosen by the seller
WOOT BD report runs for 3 rounds, with each flash sale lasting 7-14 days, and a 7-day interval between rounds
Let's see how WOOT BD performed for this product relaunch?
Advertising Data
- After the first round of BD, the listing immediately showed breakthrough performance, with daily sales exceeding 100, and advertising orders accounting for 28%;
↑First round BD advertising data
- In the second round of BD, the listing broke through again based on the first round, Daily sales reached 240, and the advertising order ratio dropped to 7%;
↑Second round BD advertising data
Recovery of organic traffic and keyword rankings:
- In the first round of BD, due to the remaining ranking before the out-of-stock, there was an immediate breakthrough; in the second round of BD, the listing broke through again based on the first round, and organic traffic returned to or even exceeded its peak, even surpassing historical levels.
- Keyword organic rankings also showed a breakthrough.
Key points for the success of this relaunch:
- The product listing had relatively high ranking before it went out of stock
- BD promotion was used immediately after restocking, so the listing quickly increased ranking and sales
Keywords:
Other Case Studies
Interpreting success cases and understanding promotion strategies
2024-06-04
2023-07-26
Frual Systems 巧豚豚
Frual Systems Inc. (USA), together with its China team Frual 巧豚豚, provides end-to-end WOOT campaign services—trusted by 60,000+ Amazon sellers with over 30+ product categories.
Tel:
Social Media
Video Account
Official Account
Xiaohongshu
Douyin
Links
Social Media
