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Case Summary

▲Product Category: Pet Supplies

▲Seller Goal: Mid-range listing, increase sales and conversion rates

▲Promotion Strategy: Three rounds of 14-day Woot BD consecutive seconds (across Member's Day)

▲Listing Price: $99.99

▲Woot Deal Price: $69.99

▲Woot Discount Rate: 30%

▲Reviews: 1100+

▲Rating: 4.5

Results Summary

Significant increase in sales and BSR ranking

Leveraging the high traffic and high authority characteristics of the Woot account to increase the link's sales and ranking, bringing positive effects in many aspects; 
Daily sales increased from 60+ before the deal to 370+, the main category BSR ranking increased from 7000+ before the deal to 1500+, and the subcategory ranking increased from 60+ to 8th, greatly improving the listing competitiveness.

Increased Visitor Traffic

Driven by the Woot BD event, combined with advertising, visitor traffic increased by 43.32% during the event.

Advertising KPI Optimization

Improved conversion rate, gradually decreasing ACOS and CPC; 

After three rounds of Woot Deal activities, the conversion rate increased round by round, increasing by 40% compared to before the BD, and CPC and ACO gradually decreased, reducing advertising costs while improving advertising efficiency.

Data Presentation

Sales Comparison

▲ Sales Surge : Utilizing the high traffic and exposure opportunities of Woot Deal, product sales have been rapidly improved

▲ Significant Increase : The third round of Woot Deal across Member's Day saw the most significant increase in sales, with daily sales increasing from 60 to 370+, a fivefold increase.

▲ Strengthened Market Performance : Significantly strengthened the product's market position and had a positive impact on its BSR on Amazon. Post-Member's Day sales also maintained relatively stable growth, nearly doubling compared to before participating in Woot Deal.

BSR Ranking Comparison

▲ Significant Ranking Improvement : By participating in the Woot Deal event, the product achieved significant improvements in both the main and sub-category rankings on Amazon, with the main category ranking increasing from 7000+ to 1500, and the sub-category ranking increasing from 60+ to top 10 BSR;

▲ Enhanced Market Competitiveness : The ranking improvement will directly bring more exposure opportunities and traffic, bringing continuous traffic growth to the product and further consolidating its market position

Core Keyword Ranking Comparison

▲ Keyword Ranking Improvement : During the event, the ranking of the product's core keywords in the search results improved significantly;

▲ Increased Competitive Advantage : The improved keyword ranking gave the product a greater competitive advantage, helping to increase organic traffic and sales

Traffic Comparison

▲ Significant Growth in Organic Traffic : Through multiple rounds of BD activities to improve sales and rankings, effectively driving the growth of product organic traffic, proving the positive effects of the Woot Deal activity.

Advertising KPI Comparison

▲ Improved Advertising Efficiency : During the Woot Deal, the key performance indicators of advertising have significantly improved compared to before the BD: CR increased by 40% compared to the site, and the proportion of advertising orders decreased by 48%

Summary — Sales and Ranking Trend Chart During and After Woot BD

● After participating in the Woot BD activity, the product sales achieved a significant breakthrough and improvement, and the link gradually entered a stable period; 

● Utilizing the high authority and high traffic characteristics of the Woot platform, sellers can shorten the promotion process and effectively reduce advertising costs when promoting products; 

● With the boost of the Woot BD activity, sellers can accelerate the market penetration of products, thereby accelerating the return on investment cycle.