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Case Summary

▲Product Category: Small Appliances

▲Seller Goal: Red ocean category, new product promotion

▲Promotion Strategy: Three rounds of Woot 14-day BD consecutive seconds

▲Listing Price: $36.99

▲Woot Deal Price: $29.99

▲Woot Discount Rate: 19%

▲Review: 200+

▲Rating: 4.6

Summary of Results

Significant increase in sales and BSR ranking

Leveraging the high traffic and high authority characteristics of the Woot account, quickly increased the sales and ranking of the new product link, bringing positive effects in many aspects.

Daily sales increased from 30 before the deal to 200, the main category BSR ranking increased from 5779 before the deal to 725, and the subcategory ranking increased from 266 to 64, greatly improving the listing competitiveness.

Increase in Visitor Traffic

Through the simultaneous promotion of advertising and external resources, the visitor traffic increased by 41.2% during the event.

Advertising KPI Optimization

Improved conversion rate, gradually decreasing ACOS and CPC;

After three rounds of Woot Deal activities, the conversion rate increased by 49%, and the ACOS decreased by 17%, effectively reducing advertising costs and improving advertising efficiency.

Data Presentation

Sales Comparison

▲ Sales Surge ：Utilizing the high traffic and exposure opportunities of Woot Deal, product sales have been rapidly improved

▲ Significant Increase ：Daily sales increased from 30+ before the BD to 200+, showing a huge increase of 510%

▲ Strengthened Market Performance ：Significantly strengthened the product's market position and had a positive impact on its search ranking and Best Seller Ranking (BSR) on Amazon

BSR Ranking Comparison

▲ Significant Ranking Improvement ：By participating in the Woot Deal event, the product achieved significant improvements in both the main and sub-category rankings on Amazon. The main category ranking improved from 5779 to 725, and the sub-category ranking improved from 266 to 64;

▲ Enhanced Market Competitiveness ：The ranking improvement will directly bring more exposure opportunities and traffic, bringing continuous traffic growth to the product and further consolidating its market position

Core Keyword Ranking Comparison

▲ Keyword Ranking Improvement ：During the event, the ranking of the product's core keywords in the search results improved significantly;

▲ Increased Competitive Advantage ：The improved keyword ranking gave the product a greater competitive advantage, helping to increase organic traffic and sales

Market Trend

▲ Search Volume Growth Trend ：The search volume of the main keyword shows a gradual upward trend

▲ Market Growth Signs ：Indicates that the market's attention and demand for the product are growing, which is a positive signal for sales and marketing strategies

Advertising KPI Comparison

▲ Improved Advertising Efficiency

New Release Label

▲ Traffic Support: New Release products receive extra traffic from Amazon, significantly increasing exposure;

▲ Conversion Improvement: High exposure attracts more buyers, directly improving the purchase conversion rate;

▲ Weighting Bonus: The label helps the product's search result ranking rise, increasing the weighting bonus

Summary — Woot BD period and post-BD sales and ranking trend chart

● After participating in the Woot BD event, the product sales achieved a significant breakthrough and improvement, and the link gradually entered a stable period;

● Utilizing the high authority and high traffic characteristics of the Woot platform, sellers can shorten the promotion process and effectively reduce advertising costs when promoting products;

● Through the boost effect of the Woot BD event, sellers can accelerate the market penetration rate of products, thereby accelerating the investment return cycle.